Why I re-branded my soul...
StinaFace was born around the same time time that my now 3 year old son was. At the time of development I had just just endured a devastating miscarriage and prior to this I had undergone years of infertility and health issues, the loss of a beloved family member and weight loss surgery. All of which were extremely difficult circumstances that I can now look back on see exactly where God was in the midst of it all. I won't bore you with the bible verses or daily mantras and prayers but I will tell you that I wasn't alone and that what I had endured made me different, in the best way possible
It was already pretty outlandish to try and start a beauty brand in one of the most saturated markets in the world but to try and do so while building a family was down right magic. I still look back and kind of laugh at the cautiously optimistic version of myself who had no idea how much work this was actually going to take. I mean it's the end of 2020 and I am barely launching the website. StinaFace held on through little popup shops, wholesale boutiques and small amazon sales, but hey we're still here.
I'm not sure when it happened, maybe it was getting corona virus and having to give birth to my daughter a few weeks later, maybe it was looking at the world we live in and realizing I couldn't fix it, but somewhere along the line I realized I had to stop hiding from my own brand. I've been in the beauty industry for almost 2 decades, there was no reason for me to feel so intimidated. I don't define success like most people. If you asked me what would make me the most successful person in the world, I'd tell you that watching my children grow to know God, get married and have children would be it. So whatever happens with my beauty line is whatever God wants to happen. Whatever is meant to happen.
Obviously with what I've shared just in these past few paragraphs is a whole lot and that's just the tip of the iceberg. But with the this
newfound spirit comes with a newfound love of hearing where other people like myself found the beauty in the ashes. So going forward I encourage you to share your story. Let's create this community together.